Il nostro Experiment Days

ottobre 18, 2014

E’ da un po’ che stiamo lavorando al nuovo corso di ZUP (vedi anche questo blog) e questi mesi dopo l’estate sono stati ricchi di belle occasioni per condividere, con la scusa del nuovo marchio, cosa bolle in pentola.

OdA stand 1

Abbiamo infatti  incontrato nuove persone interessate a collaborare con ZUP The Recipe for Change, come i fondatori di Housinglab, che hanno dato vita a Experiment Days – la fiera dell’abitare collaborativo –per la prima volta a Milano.

In un contesto particolare (Barra/A, l’ufficio di Avanzi, che per questo occasione era travestito come una mini-fiera) abbiamo fatto due giornate pieni di incontri con cooperative, privati, architetti e tanti altri che ci stanno occupando ogni giorno di diffondere il co-abitare in Italia.

Noi abbiamo raccontato come ZUP offre i suoi servizi di facilitazione, di co-progettazione o innovazione strategica. E dallo scambio intenso di pareri e conoscenze abbiamo testato quanto ZUP possa essere utile nell’affiancare i processi di costruzione di comunità nuove di abitanti, sia che questi siano guidati dalle cooperative edificatrici o dagli stessi gruppi di famiglie che vogliono iniziare l’avventura del cohousing.

Il ZUPlab

Inoltre abbiamo verificato quanto ZUP possa aiutare tutti i fornitori di servizi tecnici dal risparmio energetico al risparmio in generale all’interno di un condominio, dalla costruzione di spazi o di progetti tecnici riguardanti aree comuni alla realizzazione di un orto condiviso, preparando prima la visione e fondando la condivisione del gruppo di abitanti.

Nelle prossime settimane approfondiremo quanto emerso durante Experiment Days: presto condivideremo i primi risultati.

Intanto, in attesa del ricettario fatto a Experiment days, guardate le foto fatte durante il nostro ZUPlab e leggete la nostra zup_brochure_def_stampa.

ZUP The recipe for change

ottobre 11, 2014

Siamo ad Experiment Days. C’è molta gente e tanto entusiasmo e interesse a capire cos’è ZUP. Qui presentiamo i nostri servizi per il co-design e la progettazione partecipata: co-abitare con ZUP The recipe for change, per abitare in modo diverso.

Per quelli che sono già passati e quelli  devono ancora venire: ecco il link per scaricare la brochure.

It’s about a year now that we are  working on a new recipe for  ZUP. And here we finally are to present us the results!

ZUP, short for Zuppa Urban Project, is founded with the intention to evoke urban regeneration. However, we understood from the beginning that we are working on the participants’ capacity to imagine and that many workshop lead to the start of a process of change. This is also one of the main reasons why our new pay-off is ZUP – The Recipe for Change, for participation and strategic innovation.

Regardless the changes, we continue to make soups (or ‘zuppe’ in Italian, that is where our name originates), encourage to write recipes in order to make people collaborate and animate short and long workshops.

During the last years with our ZUPlabs’ we have gained experience in different contexts, responding to different clients with different needs. ZUP’s recipes are not only written in urban contexts, but also in more widespread areas or in private contexts, as we did for example in the HUB Milano. It has given us the opportunity to understand how useful and rich the results are when involving people in the ZUPlabs’.

We also confirmed that ZUP has the right instruments and a functioning methodological canvas. Count on top of that over 10 years expertise – in both communal as well as organization ambiences – with the construction (or enabling of construction) of strategic and participative scenarios. Do we need say more?

We have always said ‘a ZUP in the centre’ and we will continue to do this, because using food as an instrument remains valid, helps to aggregate people and helps to remove barriers when it comes to starting a process of change. Even better: food enables us to help you to imagine this change and realize the scenario that you wrote with our support. From the moment we started until today, the metaphor of ZUP is more than useful  in cases when it is needed to make ‘an harmonic dish that brings together different elements and turns it in a tasteful dish that will happily be eaten by all those who are involved’.

After all the talking (to explain what ZUP is, it turns out to be useful to explain our history) it is now time to present our new logo. It plays with an enormous U that resembles a big pot, the pot we use to make ZUP’s and thus is used to cook the recipes for change full of new and different ideas, created by persons, by territories and by organizations that work with us.

ZUP The Recipe for Change offre un servizio di innovazione strategica e partecipazione

ZUP The Recipe for Change offre un servizio di innovazione strategica e partecipazione

The logo distinct itself from the old one on different levels: it has a lettering more ‘clean’, essential, almost minimalistic. And moreover, we introduced new colours (the red in this logo is not the only one…): the red for ignition, of the spark, the energy and also – if you like – the Gazpacho of the Towers, one of the recipes that was made during one of the first workshops we did in a Milanese neighbourhood. As soon as we present the other ‘members of the logo family’ you will understand the reason for the layers, the crowds, the points that help to connect and to re-observe: all the important elements of the processes that a ZUPlab activates and that ZUPcultivation accompanies and brings forward.

Beside the presentation of our ‘general’ logo, we also want to give you a small preview of the articulation of the different services of ZUP:

ZUPblogloghidiversi

Step by step we will modify the whole communication model: we will launch a new website, (so far under construction on www.zuplab.com), a new brochure, and a new coordinated look. On the web you will definitely bump into the old logo and the old name. For ZUP this is not a problem, as it is part of our history that brought us to what we are now.

To stay updated on the changes we are going through, follow us on facebook and via twitter on #zup #inprogress.

Anche quest’anno ZUP è  al XII Workshop dell’Iris network, esattamente il 18 e il 19 settembre a Riva del Garda, per l’appuntamento sull’impresa sociale e per gli innovatori sociali. Il programma è dedicato a Ridisegnare i servizi per aumentare l’impatto. Un tema che contiene una sfida: come affrontare la crisi e i cambiamenti sapendo innovare, o rinnovarsi, pur seguendo i propri asset.

Un tema che contiene una sfida: come affrontare la crisi e i cambiamenti sapendo innovare, o rinnovarsi, pur seguendo i propri asset. È una domanda importante che affronteremo in due sessioni. Con ZUP the recipe for change siamo tra i dodici coach, nelle due sessioni intitolate service design for social enterprise #servicedesign4socent. Ci troverete nella sessione “Nuove interazioni con il pubblico: quali alternative per le imprese sociali?” il 18 dalle 14:00 alle 17:00 e poi il 19 in “Seminare vento per raccogliere tempesta: prove di collaborazione tra designer e imprese sociali”.

ZUP a confronto sulla costruzione di scenari di cambiamento e di partecipazione. Seguiteci a Riva o su tw @noemisatta #WIS14 #servicedesign4socent

È da un anno che lavoriamo sul dare forma al nuovo corso di ZUP. Ed eccoci finalmente!

ZUP, acronimo di Zuppa Urban Project, è nato con l’intento di fare rigenerazione urbana, ma da subito ci siamo resi conto che lavoravamo sulla capacità di immaginare e fare cambiamenti.

Per questo il pay off è diventato ZUP The recipe for change, la ricetta per il cambiamento, per la partecipazione e per l’innovazione strategica.

Continuiamo a fare zuppe, a scrivere ricette, a farlo insieme nei gruppi e animando workshop brevi e lunghi.

Abbiamo sperimentato ZUP in diversi contesti, sconfinando in territori e settori nuovi.

Abbiamo capito quanto bello e ricco è il coinvolgimento delle persone nei laboratori ZUP.

E abbiamo preso atto che ZUP fornisce strumenti, un canovaccio metodologico, una expertise di più di 10 anni di lavoro sulla costruzione di scenari strategici e partecipativi di cambiamento, sia in ambito comunitario sia in ambito organizzativo.

Una zuppa al centro, dicevamo e continuiamo a dirlo, perché come strumento (quando abbiamo iniziato e adesso) il cibo (e la metafora della zuppa in particolare, come compresenza armonica e di gusto di molti elementi diversi) risulta caldo, aggregante, efficace nell’avvicinare le persone al cambiamento, alla possibilità di immaginarlo e di metterlo in pratica.

Ecco allora, in anteprima, il nuovo marchio, che gioca con una U allargata a pentolone, il pentolone delle zuppe per l’appunto, e per esteso il pentolone che conterrà le idee sempre nuove e diverse, delle persone, dei territori, delle organizzazioni che lavoreranno con noi.

ZUP The Recipe for Change offre un servizio di innovazione strategica e partecipazione

Il marchio si distingue per molti motivi: un lettering più asciutto, essenziale, quasi minimalista. E poi un nuovo colore (non l’unico): il rosso dell’accensione, della scintilla, dell’energia, e anche, se volete, del gazpacho della torre (una delle prime ricette di zuppe elaborate nel nostro primo ws in Bovisa!). E le stratificazioni, le moltitudini, i punti da connettere e da osservare di nuovo (gli strati di pallini in positivo e in negativo): tutti elementi importanti dei processi che ZUPlab attiva e che ZUPcultivation accompagna e porta avanti.

Ecco qui, sempre in anteprima, l’articolazione dei servizi che ZUP offre:

zupoffertaimmaginebroch

Presto e passo dopo passo, modificheremo l’intero sistema di comunicazione: avremo un nuovo sito (per ora in costruzione www.zuplab.com), una nuova brochure, una nuova immagine coordinata. Qui e lì rimarrà impigliato nella memoria della rete il vecchio nome Progetto Zuppa che conviveva con il vecchio acronimo Zuppa Urban Project, e si troverà ancora il cucchiaio nelle diverse presentazioni che sono ancora on line in rete (è la normale stratigrafia di un progetto che esiste dal 2010, che richiede un po’ di tempo di ordine e sistematizzazione).

A partire da questo mese ZUP inizia a indossare la nuova veste!

Lo vedrete: ZUP the recipe for change è pieno di colori, di variazioni, di possibilità. Come il cambiamento che ZUP sostiene e motiva. Seguite #zup #inprogress!

You’ve probably returned from your holidays and decided that something has to change. Whether it is the amount of time you dedicate to your friends or the relation between you and your neighbours. Because even though you probably haven’t chosen the people that live next door, you have to coop with this anyways. So you better make the best out of it.

ZUP once started with the aim to get people together. And even though we now are ZUP The Recipe for Change, one of our goals is still to tighten relationships in order to join forces as 1+1 could quiet easily become 3. Even in situations where you won’t expect it.

It takes only little to start a process of change that influences many

It takes only little to start a process of change that influences many

In Europe there are different types of ‘mass-housing’ also known as apartment blocks. In the north  usually these are built in post-war modern architecture styles. The buildings are anonymous and, besides a few exceptions, there is not much space for interaction between the inhabitants. That’s why soon these buildings became unpopular and a source of (social) problems.
Going more south, where the climate is warmer and the people are used to live ‘outdoors’ there usually is also more space to encounter the neighbours, take some minutes for some small talk or sit and watch the children play. But also here people start to complain that people live on their own and ‘no one knows its neighbour’.

If there is a will, a way can be found. There already exist lots of examples of co-housing projects in which future inhabitants organize events to get to know each other even before they start building, to find out their needs and their demands and bring these together to enable to construct an ‘ideal situation to live in’.

However, building from scratch is not a necessity if you want to create a community. Also in existing situations it is possible to make a change and create better relations between you and your neighbors. And that is where ZUP The Recipe for Change comes in. As no other we know how to involve inhabitants and – in one or more workshops that are as well entertaining as ‘educating’ – we  find out the current situation and look for ‘solutions’ for the future. All done in collaboration with the inhabitants to start to shape a community and make sure that all get involved and understand the why of the project.

Did you escape from the everyday life inspire you to make a positive change? Than come to the first edition of Experiment Days Milan on the 11th and 12th of October and get more info on how ZUP can be useful in your situation.

What is a vegetable garden for me? With what values do I want to feed myself? Which wishes do I want to plant/seed? These are some of the questions that  have articulated the steps of the ZUPlabmini workshop in Via Cenni, a social housing project in the West of Milan. The goal of this workshop was to work, together with a motivated group of inhabitants, on the design and realisation of the vegetable garden that will be used to share and collaborate.
Cenni 021
ZUP The Recipe for Change has proposed a workshop of co-design to elaborate the idea to create a shared garden on the terraces of their apartment building, The workshop was part of the project CenniColtiva! (the apartment is in Via Cenni, coltivare is the Italian word for cultivation) organised by Food in the Streets under the commission of Life 10 – ECO Courts (ECOlogical COurtyards United for Resources saving through smart Technologies and life Styleand supported by the Fondazione Housing Sociale.

On the last Saturday of March 2014, together with Inge (read her report here) we had only a few hours to execute a ZUPlabmini – the circumstances asked for a flexible approach from our side – in which the participants slowly discovered their personal report between their wishes and expectations related to the garden. In only a few hours the different groups defined a theme and found a name for the gardens on the four communal terraces of Via Cenni. Giving a name means finding the voices and the vocations of a place, for a garden like this one, shared by a coloured community, multi-generations and participative. Implicitly with a name one discusses the future, the continuity of a curated action and ZUP has also worked on this: from how to appropriate a space to the development of the project itself.

We collected words, ideas, desires. About twenty participants on a sunny Saturday morning have shared their expectations on the garden project. They put down a list of wishes, images and later flavours, smells colours, herbs and flowers. From the ingredients of their project, the final sum of their imagination plus concrete earth, we have defined a list of ingredients, to create a recipe that is and also explains the project.

The four recipes of Via Cenni are the soup of the Mediterranean, Zupapo’, Astrozuppa and Brave flavours in Rime.

The four shared gardens have different names and different stories. A recall to the Mediterranean to follow a list of aromatic herbs, or to the effervescence and sympathy of the group of woman (the patatasgirls) that look forward to cultivate peppers and poetry. There were groups that have taken an image as starting point, others a memory. That is how one group ended-up with a soup called Bahay – Kubo, which in Philippian means House between the vegetable gardens. Last but not least the Garden under the stars (Orto sotto le Stelle or Garden under the Stars) inspired by a colourful flowers called astronano.

For those who like to read the recipes we suggest you to download them here Assaggi di Via Cenni_Il ricettario di ZUP” (in Italian).

For this beautiful experience, a new direction for ZUP The Recipe for Change, we thank all the enthusiastic participants that not only designed bu will also take care of the gardens, and Food in the StreetsLife ECO Courts – Cortili ecologici and Fondazione Housing Sociale, for their assistance, the guidance, the coordination and their support.

Ps. Two weeks after the ZUPlabmini, the participants got a technical lecture by Orti d’Azienda to learn them how to take care of their garden, and of course they planted their first real seeds. If you are curious to read what happened there, we suggest to follow the link that brings you to the blog in which Food in the Streets gives you a report.

ZUPs’ souvenirs

luglio 16, 2014

From May to October 2015 Milan will host the 34st Universal Exhibition. Less than a year before the event, many entrepreneurs in the Milan region or even in the whole of North Italy start to realize that this event might be an important opportunity to take a step forward after difficult years, amongst others caused by the economic. Even though the event seems to be far away, this is the right moment to take action and get ready for the tourists it will attract.

ZUPsouvenir helps people to revalue their neighbourhood or territori and gets them ready for tourism

After having worked for years in the business, ZUP started a few years ago as Zuppa Urban Projects. One of the first events we organised were ZUPlabs in which the participants (re)discovered their neighbourhoods with the idea to revalue them and contribute to an upgrade. To explain the other participants how a specific person interpreted the area of discussion, the partakers were asked to write a recipe for a soup (zuppa in Italian) that for them represented their neighbourhood.

These workshops and the recipes resulted in what we called ZUPsouvenir: a tour through the neighbourhood in which stories from local entrepreneurs and inhabitants were explained and eaten (as we also served some of the soups). An alternative way of tourism was invented.

Thanks to the internet new forms of tourism have developed themselves at high speed. Think of AirBnB in which you will be hosted in a private persons ‘ spare room or Spotted by Locals, a platform where local inhabitants give up-to-date insiders tips on activities in their city. You can imagine that there is enough on offer for different kinds of tourism.

While traveling through the country and working on different locations – from big cities as Firenze or Bologna to picturesque valleys in the north of the country – ZUP The recipe for Change has discovered that not everyone is ready to receive the ‘new’ tourists. That’s a pity as you might imagine that an event like Expo Milan 2015 (get a speed course Expo in this document) will bring millions of people. Assuming that many visitors will come from far away and combine a visit to the event with a trip through Italy and even Europe.

To enable entrepreneurs, local governments, trip agents and other merchants involved to profit from these possible increase of tourism, ZUP propose a new kind of ZUP souvenir (name under construction). In this chapter of our menu you will find, amongst others, the possibility to participate to a series of 2 to 6 workshops (the length depends on the situation) that will help the groups named before to see the weaknesses and the strengths of their destination and develop, with the support of the ZUP method, a strategy to get ready for the nearby future.

Again ZUP will demonstrate that with a relatively small investment, both in time and money, we can help people to start a change and bring them to the next level in a positively way.

Are you interested in ZUPsouvenir or one of the other ZUPlabs, please feel free to contact us on progettozuppa@gmail.com

ZUP in numbers: Part two

luglio 2, 2014

After our blog of last week, we again like to share some experiences and numbers with you. It can’t be emphasize enough that with a relatively small investment required to host a ZUPlab, many results can be reached, not only in the short run but moreover in a longer period after the ZUPlab.

IMG_5224
This time we will discuss the Giardino Carnevali, a garden (giardino in Italian) again in the Dergano/Bovisa area in Milan, Italy that until not long ago was used as an illegal waste dump. In March 2012, a year after the ZUPfest, we started the works on this garden that is situated in the middle of an housing area.

During the first event, a concert of percussionists attracted 150 persons that were – in a positive way – amazed, curious and perplex of the activities that suddenly took place on their doorstep.  With a relatively simple intervention (a concert, that thanks to its noise make its own publicity), we reached our first goal: attract people that usually only complain but never undertake action to make things change.

As promised, we will treat you with some numbers that might give you a clearer idea of the output and outcome of this one activity. As the process is still ongoing, we will concentrate on the period between November 2012 and November 2013. In this year ZUP organized eight events of participation, was involved with the organization of the meetings and smaller activities, had a role as secretary and coordinated the group of volunteers. In total, we involved 600 people, with other good results of people that followed the process via the social networks (1500) and in the journals (600.000). Thanks to this publicity we were enabled to also open-up new networks interested in the ZUP projects.

But all these numbers do not mean anything if it was just temporary. To demonstrate the long term impact we like to share that until November 2013 there were 10 active volunteers, we involved 4 merchants that do business around the garden (on top off the 15 already involved during the ZUPfest of 2011) and also the network of entrepreneurs of the closeby Via Tartini, got the patronage of the local government, are connected to the network of associations and committees in Dergano and closeby neighbourhoods. As you might have understood, ZUP did not only have the intention to make in order the once dismissed garden. Even more importantly was (and still is) to generate possibilities and to progressively ‘feed’ people’s interest and their participation in order to involve them in the search for solutions for a transformation process that goes way behind the gates of the garden.

At this moment, a group of 10 volunteers and the network has already generated new activities. Soon it will have its own ‘brand’ (development coordinated by Giardino Carnevali, thanks to the collaboration of Annalinda de Rosa, designer at the Politecnico Milano) that will grow independently of the ZUP brand.  In the coming months ZUP will slowly move away from the project and leave it all to the people that, thanks to the intervention of ZUP, discovered the potential they and the group they form part of, has to start and accompany a process of change.

This whole process we followed in Giardino Carnevali has resulted in a new item on our ZUP menu, namely ZUPcultivation, that…….. To find out more about the menu, consult the brochure that you can download here.

During the recent years, ZUP has elaborated a specific methodological canvas. The long experience on the territory of Noemi Satta and collaboration between different groups allows us to give you some numbers and dimensions that demonstrate the impact of the ZUPlab. Ready? Here we go!

DSC_0949

For those who don’t know: ZUP was founded in 2011 as an experiment of a long, including, shared, multi-disciplinal and multi-sectorial process in the Dergano/Bovisa area in Milan, Italy. It is a project that doesn’t fit easy in a specific sector but rather ‘floats’ somewhere between culture, urban or communal gardening, social and commercial projects: in the past years it is exactly this mix of interest that has demonstrated to have a strong possibility to activate energy hidden in neighbourhoods, organizations, businesses, etc.

In this blog we will present you some figures that will give you a dimension of the impact of a ZUPlab on the middle and long term.

In the year after the foundation of ZUP, between March and May 2011, we had twelve volunteers that helped us to organize the ZUPfest. Another 15 realities – amongst others institutes, associations and commercial activities – were involved to make this party with 150 guests all living in the neighbourhood possible. A simple Saturday afternoon became a happy event in the public domain: with the use of a kitchen, creative input and the activation of networks we activated the guests to create ideas and later form groups that took care of them with the end goal to realize them. On top off the people involved in person, this was followed by 15.000 people on the social networks and another 500.000 people that read articles about the event in national newspapers.

The value of the activities executed in 2011 (ZUPfest, ZUPranzo and ZUPlabmini) was covered by investments, gifts, volunteers and (technical) sponsoring from the network of f-autori culturali, local commercial activities and institutes.

The numbers you find above might not be shocking to you, but meaningful if you see it in the context of a small neighbourhood where the individual until then seemed to be more important than the collective. This ‘fest’ enabled us to involve parties like local commercial activities or the restaurant owners. Some of them even opened on this Saturday of ZUPfest, to offer the participants one of the soups from the ZUPfest menu.

Yes. A ZUP can do this!

Iscriviti

Ricevi al tuo indirizzo email tutti i nuovi post del sito.

Unisciti agli altri 30 follower